Take a look at some nonprofit organizations that are using images to promote their organizations. We’ve seen studies that show that Facebook posts with images are shared far more than those with just words, links, videos, or albums. But what types of images are nonprofit organizations posting? I’m taking a look at 5 nonprofits who are rocking images on Facebook. Enjoy, and share your examples in the comments.
As a lifelong Girl Scout, and now the mother of a Girl Scout, this is one of my favorite organizations. They understand their audience – primarily moms and their daughters – and use images to appeal to them and to promote girl empowerment.
Quotes are very popular, and they included their logo simply.
A great way to promote a contest. AND now I’m hungry!
I love this Valentine’s Day image. Although they don’t include any branding,Girl Scout cookies are so recognizable, they don’t have to.
March of Dimes
The March of Dimes supports premature babies and their mothers, which makes for great images! Who doesn’t love a cute little baby face?
This image does double-duty to promote the March of Dimes fundraising event. I adore the image of this real mom and daughter. I just want to pinch those little cheeks!
Animal Rescue League Shelter & Wildlife Center
There are two levels of adorableness on the Internet: babies and animals. The Animal Rescue League has the animal market down pat.
How can you not adore those ears? The Animal Rescue League partners with a local law firm to cover the adoption fees. A great partnership and a win-win for both (and that sweet doggy face!).
UNICEF advocates for children around the world. Some of these topics are very difficult to deal with, and UNICEF does an admirable job of finding the right balance.
As a mother, this image breaks my heart. This boy looks to be about my son’s age, and I couldn’t imagine his childhood being taken away from him. Great pull on the heart strings!
Greater Pittsburgh Community Food Bank
This local organization distributes nearly 2 million pounds of food yearly throughout Southwestern Pennsylvania. They do such important work, and their Facebook page shows it.
This image does a great job of giving all of the W’s in an appealing way.
Do you have any great examples? Share them in the comments below!