Honda’s #UnBuenFit Campaign

My IMC class looked at websites targeting minorities, and I selected Honda’s #UnBuenFit website at unbuenfit.honda.com. For those of you who don’t speak Spanish, Un Buen Fit means A Good Fit. Fit is the name of the Honda car, so the phrase has double meaning.

The campaign’s commercials are available in both English and Spanish.

English

Spanish

What do you think?

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