The Power of a Hashtag in the Fight for Equality

Last night was The Big Night for Hollywood, and also for a movement. #AskHerMore was started by the Representation Project. I had the pleasure of seeing the film Miss Representation a few years ago, and it was very eye-opening. #AskHerMore is a simple request to encourage red carpet reporters from asking the ubiquitous “Who are you wearing,” to more meaningful questions about an actress’ work, both on and off screen.

I was so pleased to see his movement really catch on this year. Oscar-winner Reese Witherspoon championed the movement when she took to Instagram:

Reese Witherspoon Supports  AskHerMore Push Against Sexist Red Carpet Questions

She gave a great interview with Robin Roberts from Good Morning America, not only talking meaningfully about the movie, but also about the #AskHerMore movement.

This is what I love about social media. It can be a tool for change. Throughout the awards season, the #AskHerMore movement has been a presence at every red carpet, with it gaining more notice at each event. The Oscars proved it worked. Women were not only asked some great questions and talked about meaningful subjects, but the movement itself was mentioned.

This simple hashtag has added fuel to a fire that has been smoldering for some time. It’s a simple thing, yet it holds so much power. It is a unifying force. It allows people to come together for a cause, stand up, and let their opinions be known. This movement makes me proud – proud to be a woman, proud to be a social media advocate, and proud to be a mother.

The movement didn’t stop at the end of the red carpet, either. Patricia Arquette gave a wonderful speech urging for equal pay, which was cheered on by Meryl Streep and Jennifer Lopez. We are witnessing a revolution on our screens, big and small.

Check out a sample of last night’s tweets that I put together.

One Comment

  • Blair Dowler commented on March 16, 2015 Reply

    I was following along with the Oscars, but did not begin live-tweeting until Patricia Arquette gave her moving speech. I love how she used her change shine to make an actual difference, and I also love how this transferred to social media.

    These big events and their attendees are really capitalizing on the chance for change, and by using social media, they are also upping their ratings.

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