Earlier this month Google announced that it is dividing up Google+ into several products, most notably Photos and Streams. Why is Google doing this when they’ve spent the last 4 years bringing all of their products together?
I have never found a good use for Google+. I use the photo aspect to automatically back up my iPhone photos, but otherwise, I don’t use it. There are a few reasons for this:
- I already have enough social media accounts that already do these same services – namely Facebook and Twitter. They weren’t able to differentiate it from its competitors, who already had footholds in those areas.
- Google+ is too complicated, especially for it’s business Pages.
- They have too many services – pick one and make it great.
- I don’t necessarily want everything together. While it can be convenient, there’s only so much I want one company to know about me.
- Almost no one I know uses Google+. I have a very short list of friends who use it.
Google also had some questionable reporting tactics that bordered on unethical. For a while they counted anyone who logged into Google as using Google+. That means if you used YouTube, Gmail, Docs, Maps, Chrome, etc. you were “using” Google+. It turns out that the 90+ million users they initially reported turns out to be around 7 million. And while that’s not so bad, it’s a far cry from 90.
As the digital landscape continues to change, I’m interested to see what Google has in store for us next.