My fourth class begins tomorrow. I read that taking Marketing Research Analysis and Audience Insight back-to-back was a good idea, and that they’re two of the hardest courses in the program. I just finished Marketing Research Analysis, and they were not kidding! However, I really enjoyed it. I love doing research and analyzing the results. On to Audience Insight!
IMC 612: Audience Insight Course Description
Provides an in-depth look at consumer behavior and its role in IMC. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture. Students also learn ethnographic research.
You can read more on the IMC website Audience Insight page.